Why Planned Giving?
In the nonprofit world, securing sustainable funding is critical. Did you know that up to 90% of a donor’s wealth is tied up in their assets? By tapping into planned giving, your organization can unlock significant potential and ensure long-term financial health.
Key Benefits of Planned Giving
For Donors:
- Tax Benefits: Donors can receive tax deductions and potentially reduce estate taxes.
- Legacy Creation: Provide donors with the opportunity to leave a lasting impact.
- Financial Planning: Allow donors to manage their assets effectively while supporting their favorite causes.
For Nonprofits:
- Sustainable Funding: Establish a steady stream of future income.
- Increased Donations: Planned gifts often result in larger donations than typical annual contributions.
- Stronger Donor Relationships: Deepen connections with your supporters through personalized giving options.
Partnering with Professional Advisors
One of the most effective strategies to boost planned giving is by collaborating with professional advisors. Here’s how fundraisers and nonprofit leaders can work with these experts:
1. Build Relationships with Advisors
Cultivating relationships with estate planners, financial advisors, and attorneys is essential. These professionals can introduce the concept of planned giving to their clients, who may not be aware of such opportunities.
2. Educate Advisors about Your Mission
Ensure that professional advisors understand your organization’s mission and impact. Provide them with brochures, case studies, and testimonials that highlight the benefits of planned giving to their clients.
3. Offer Joint Seminars and Workshops
Host informational sessions in partnership with professional advisors. This collaboration can educate potential donors about the benefits of planned giving while positioning your organization as a knowledgeable resource.
4. Create Comprehensive Resource Kits
Equip advisors with detailed materials that explain different planned giving options, such as bequests, charitable remainder trusts, and donor-advised funds. These kits should include sample language for wills and trusts, making it easier for advisors to guide their clients.
5. Recognize and Thank Advisors
Acknowledge the crucial role of professional advisors in your planned giving initiatives. Recognize their contributions through thank-you notes, public acknowledgments, and special events.
Conclusion
By integrating planned giving strategies and collaborating with professional advisors, your nonprofit can unlock new funding opportunities and deepen relationships with donors. Take action today and see the long-term benefits for both your organization and your supporters.