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Are Donors Under 65 Years of Age Worth Discussing Planned Gifts With?

Are Donors Under 65 Years of Age Worth Discussing Planned Gifts With?

When it comes to planned giving, conventional wisdom often tells us to focus on senior donors—those who are over 65 and perhaps more settled in their finances. But is this approach outdated? Are we missing out on significant opportunities by not engaging younger...
How to Conduct Effective Planned Giving Surveys

How to Conduct Effective Planned Giving Surveys

In the world of fundraising, a well-executed planned giving survey can be a game-changer. It provides valuable insights into your donor base, helping you tailor your strategies and maximize engagement. Yet, many nonprofits overlook this powerful tool. Let’s...
Do Online Will Planners Really Generate Planned Gift Intentions

Do Online Will Planners Really Generate Planned Gift Intentions

In recent years, the digital revolution has extended its reach into the realm of wills and estate planning. Companies like FreeWill , Legacy Planner and GivingDocs claim that their online will planners can effectively generate planned gift intentions. But do these...